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Everybody knows about the bad side of telemarketing: the pressure on the employees, the nasty names they are called when they ring at the wrong time, the high employee turnover rates and problems with out-sourced call centres.   But not all telemarketing companies are created equal. The bad side mentioned above often applies more to telesales than telemarketing. Telesales is where customers are sold a product on the phone, or encouraged to upgrade instead of cancelling their account. The now-infamous Comcast call between the customer service representative and the VP of AOL is a scene repeated across many similar companies, …

READ FULL POST HERE…How Using a Telemarketing Company can be Great for your Business